Every day, millions of people are calling in to toll-free #’s to obtain information about a product or service.
- One organization that we work with, mails 1,900,000 pieces of mail per month, to let people know that they can pre-qualify for a loan, by calling an “800” number, with a real-time response conversion rate of 1.2%.
- Another company makes 1000 + calls a day activated by a web opt-in mechanism, resulting in a 2.5% response conversion rate. What do they have in common? They both use IVR (Interactive Voice Response) to generate interest, acquire sales leads and provide continuous deal flow to their sales force.
How Can you use IVR to help you generate more leads?
A key benefit of using IVR for a lead generation strategy is that it can work for you 24/7.
The ability to activate your pre-approved auto loan certificate or apply for a mortgage pre-approval, are just some examples.
- Say you are an Auto Dealer, and you want to generate more prospect-flow. You can easily rent a targeted consumer list from dozens of sources and write a compelling sales letter – which invites your target to apply for a pre-approved auto loan, 1000’s of dealers are doing this across the country.
- The same can be done if you are a mortgage broker, and you provide a quick telephone mortgage application. By renting your list from a credit service, such as Equifax, you can target your audience, and make your offer even more compelling.
IVR allows you to engage with consumers and process your leads 24/7 over the telephone, and leads are delivered to you in real-time.
What Response Rates Can you expect?
Your response rate will vary depending on your product or service, your unique sales proposition and the type / quality of the list. IVR allows you to turn the calls into leads that you can follow-up on.
Based on a cross-section of the organizations that we work with, you can anticipate response rates of 1% ~ 3% and in some cases even higher.
For example, we have recently worked with a client that was obtaining a 10% response rate from his voice mail drops, initially with 1.5% conversion rate. Eventually, through the utilization of some unique message optimization, the client was able to generate even higher conversion rates (2.7%.)
Do you still want to know more?
You can download the complete guide for free – including templates that you can use right way for your business.
http://www.datatel-systems.com/whitepapers/IVR_Lead_Gen_Request.htm
To Your Success,
Barnard Crespi
http://www.datatel-systems.com/
Posted by theivrexpert 