What Response Rates Can you expect from running your IVR lead generation initiative.
Your response rate will vary depending on your product or service, your unique sales proposition and the type / quality of the list. IVR allows you to turn the calls into leads that you can follow-up on.
Based on a cross-section of the organizations that we work with, you can anticipate response rates of 1% ~ 3% and in some cases even higher.
For example, we have recently worked with a client that was obtaining a 10% response rate from his voice mail drops, initially with 1.5% conversion rate. Eventually, through the utilization of some unique IVR features, the client was able to generate even higher conversion rates 2.7%.
Using Inbound or Outbound IVR - What is the Difference?
In IVR lead generation, there are two approaches,
· Inbound calling, where a prospect is invited through print, or other media to call into your toll-free #.
· Outbound, where prospects are called and invited to take action.
Example 1 (Inbound) Responding to your Mail-Out Campaign:
“Thank you for calling LoanDirect, the safe and secure way to apply for a hassle-free, no obligation loan. We will now provide you with a short and confidential questionnaire so you can apply for your financing. If you have any questions at all, please visit our web site at LoanDirect.com and click on FAQ, for frequently asked questions. You’ll find that most of your questions are answered there.”
Please press 1 to proceed
* You can also add an option to transfer the call to a sales person during regular business hours.
If you are working on your first IVR project ,I have published several guides which will help you successfully execute your project (they are FREE)
How To Successfully Execute your IVR Project and Select The Right Vendor for the Job
The Complete Guide To Successfully Implementing Your IVR Survey Project
Using IVR For Lead Generation – How Professionals do it.
To Your Success,
Barnard Crespi
Datatel Inc/Datatel Communications Inc
