How can IVR help you make more money out of your traditional media advertising?

Traditional media advertising, which relies on the words of a skillful copywriter, still remains the most predominant and widely used media, targeting consumers worldwide. Yes, those billboards you see while driving down the highway, 12 foot back-lit signs in malls and bus shelter ads, are not leaving us any time soon, and neither is the traditional IVR as we know it today or we did yesterday.

It is becoming harder and harder for traditional media to compete for advertisers’ dollars, new media is no longer “new” it has become mainstream, (the web, digital displays, web casts, pod casts, and who knows what else), will be utilized in the future, as they keep on coming.
However, no mater if it’s new or old media (that works), businesses demand advertising channels that are accountable for results. You have probably have heard this saying, your marketing needs to be as accountable as your stock portfolio.

With the Internet, unique visitors can be tracked, conversions can be measured and dollars can be accounted for, but how about all that traditional media, how can it measured to the same standards of accountability – how do you know if someone who is walking by your back-lit sign will do anything about it? This is where another old timer works, and works well, IVR, Interactive Voice Response, has been around for more than 20 years.
Whether the IVR is dressed up as a virtual (audio) tour of the product or service, or you post a toll-free # to quickly connect the consumer – in this your skillful copywriter may play a key roll – to your sales team, you can use IVR to account for more of your dollars spent on traditional media. After all, you are spending money in advertising and marketing to make more money, right? IRV can help you capture more information about the consumer, so you can connect with them over the telephone, or face to face, and make a return on all those dollars you are spending.
If you are working on your first IVR project ,I have published several guides which will help you successfully execute your project (the are FREE)

How To Successfully Execute your IVR Project and Select The Right Vendor for the Job
The Complete Guide To Successfully Implementing Your IVR Survey Project
Using IVR For Lead Generation – How Professionals do it.

To Your Success,Barnard L. Crespi
Datatel Inc/Datatel Communications Inc