This is not the first time that I have posted about this topic; however, companies continue to scramble because they don’t get this part right.. If you don’t get this right, your response rate will tank…
When it comes to response rates to an IVR survey, it has little to do with the technology and everything to do with how you communicate the value to your would be participants.
If you want higher response rates, then communicate the value to the participant. Not the value that their responses have to you, but what you intend on doing with the information which will benefit them.
If you are targeting your existing clients via mail, make sure your invitation to participate in the survey is not diluted in a package containing all different sorts of information. If the response rate is important to you, then use addressed mail, and do not include anything else with the invitation. The Survey should be the only focus, and your potential participant should not be distracted by anything else.
Consider the invitation a sales letter, your job is to get your client to participate.
You can get all my tips on this topic by downloading “The Complete Guide To Successfully Executing Your IVR Survey Project” , go to:
http://www.datatel-systems.com/whitepapers/IVRSurvey_Request.htm
Barnard Crespi
Posted by theivrexpert 